A Twitter thread by Exploding Topics.

10 fast-growing companies you've (probably) never heard of.

Thread πŸ‘‡

1/ @Cubii

Ultra-portable elliptical trainer.

Why the πŸ“ˆ?

-Part of growing workout @ home trend
-Super small (fits under a desk or table)
-Proprietary tracking app
-Smart "fit while you sit" branding
-Sizable community of Cubii users

2/ @undraw_co

Open source illustration library.

Why the πŸ“ˆ?

-1000s pro-level illustrations
-As illustrations replace stock photos, demand for illustrations=πŸ“ˆ
-Part of growing open source media libraries (music, images and icons)trend

3/ @flodeskinc

Email service provider that focuses on design.

Why the πŸ“ˆ?

-No-frills UI
-Appeals to Shopify stores
-Attractive email templates
-Designed for ecommerce marketing

4/ @pushpay

Venmo for church donations.

Why the πŸ“ˆ?

-7900+ churches use it
-Disrupting cash donation baskets
-Taps into cashless payments meta trend

5/ @drinkdripdrop

Souped up version of Pedialyte for adults.

Why the πŸ“ˆ?

-Part of medical device --> consumer-facing product meta trend
-Weird flavors ( β€œspiced apple cider")
-Super portable powder sticks
-Mixed with water

6/ @Wallethub

Emerging player in the personal finance content space.

Why the πŸ“ˆ?

-More people searching for finance info
-Focus on SEO + content
-Free credit scores

7/ @Blinkist

21st century version of CliffNotes.

Why the πŸ“ˆ?

-Part of the rise of audiobooks
-Aimed for busy professionals
-Shortens books into 15 min summary
-Aggressive PPC marketing
-VC-backed

8/ @rankmathseo

Direct competitor to the Yoast SEO WordPress plugin.

Why the πŸ“ˆ?

-Free "premium features"
-Supports Schema markup
-Rank tracking
-Part of β€œaccessible martech” trend

9/ @flodeskinc

Email service provider that focuses on design.

Why the πŸ“ˆ?

-No-frills UI
-Appeals to Shopify stores
-Attractive email templates
-Designed for ecommerce marketing

10/ @HerbalCbd

Apple cider vinegar in gummy form.

Why the πŸ“ˆ?

-ACV = huge superfood trend
-Masks bitter ACV taste
-Highly portable
-Part of "gummification" trend (ie. CBD gummies)

You made it!

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Bonus/

The Ordinary

Growing skincare brand.

Why the πŸ“ˆ?

-Cheap vs other natural skincare brands
-Simple packaging
-Extremely transparent names (β€œNiacinamide 10% + Zinc 1%”)
-Large retail distribution